HK

ADSPEND

MEDIA MIX

Toyota

Kia

Toyota

Kia

TELEVISION

57%

63%

RADIO

25%

20%

OUTDOOR

7%

2%

NEWSPAPERS

13%

2%

MAGAZINES

4%

10%

INTERNET

5%

5%

CINEMA

3%

2%

DIGITAL INVESTMENT

Toyota

Kia

1

FRANCE

3%

9%

2

SPAIN

12%

11%

3

GERMANY

10%

7%

4

UK

6%

22%

5

ITALY

7%

4%

INVESTMENT BY SEGMENT

Toyota

Kia

17%

28%

C1

25%

12%

C2

11%

20%

D1

19%

23%

D2

28%

19%

C-SUV

MOST SOLD MODELS

Toyota

Kia

1

SPAIN

Prius

98.234

i30

125.343

2

FRANCE

C-HR

25.342

i40

32.549

3

UK

Cruiser

63.392

KONA

45.823

4

GERMANY

Yaris

35.230

i30

37.032

5

ITALY

Corolla

89.340

i20

102.343