TOTAL INVESTMENT
€
%
% of € allocated
PAID SEARCH
%
SOCIAL MEDIA
%
ONLINE VIDEO
%
ENGAGEMENT
Impressions
CPM
Scope
Clicks link
Video reproductions 3"
Interactions
TRAFFIC
Impressions
Clicks
CTR
CPC
Sessions (GAP)
%
New unique user (GAP)
%
Bounce rate (GAP)
%
Stay time on page (GAP)
NOTORIETY & COVERAGE
Page views
Unique users reached
Traffic generated to content
Clicks to landings
Sessions (GAP)
%
New unique user (GAP)
Rebound rate (GAP)
%
Time spent on page
00:01:09
Page views (GAP)